A peer-reviewed journal that offers evidence-based clinical information and continuing education for dentists.
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When Good Theories Make Bad Medicine

Bobby Dubois, MD, PhD, recently wrote an article “The Hype: Why Good Theories Aren’t Good Medicine” that I found particularly intriguing.1 Dubois, a physician who has written on longevity, wellness, and health, suggested that many of the…

Dental Marketing Landscape Is Changing — Fast

Today’s average patient touches five to seven digital platforms before deciding who to book with, and 90% say online reviews influence their choice. Word of mouth still matters, but it has moved online. Modern patients are guided by…

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