CDHP and UnitedHealthcare Launch New Campaign To Engage Parents on the Importance of Dental Health

CDHP Toddler and Dentist

Release new radio and TV PSAs aimed at helping parents keep their kids’ teeth healthy 

WASHINGTON, D.C. — Children’s Dental Health Project (CDHP) and UnitedHealthcare are releasing radio and TV public service announcements (PSAs) aimed at helping parents keep their kids’ teeth healthy. Although tooth decay remains the most common chronic disease for children and teens, many Americans aren’t aware of the steps they can take at home to prevent tooth decay for themselves or their kids.

The PSAs, featuring helpful tips from CDHP Executive Director Meg Booth, MA, will be distributed to radio, broadcast and online media outlets in 30- and 60-second formats. To view the PSAs, click here. The PSAs direct parents and caregivers to CDHP’s EndCavities.org website that offers videos, fact sheets and other helpful resources for educating families and policymakers.

Recent U.S. data show that 1 in 6 preschool-age children has experienced at least one cavity, and many Americans aren’t aware of the steps they can take at home to keep themselves or their kids cavity-free. In fact, a recent UnitedHealthcare survey found that just 31 percent of Americans correctly recognized that most medical professionals recommend children should visit the dentist for the first time by age one.

Supporting parents’ efforts at home can help keep kids healthier and avoid the discomfort, anxiety and cost that can come from treatment to repair decayed teeth. Young children with advanced tooth decay are typically treated under general anesthesia. This kind of treatment is also costly. For example, at Colorado’s largest children’s hospital, an estimated $40 million was spent in a single year on treating early childhood cavities.

“Tooth decay can be painful, and it also makes it difficult for children to eat, sleep, learn and socialize,” says Booth. “The good news is that it is a preventable disease. That’s why we’re partnering with UnitedHealthcare on these PSAs to help support families in encouraging important oral health habits, starting at birth and continuing through adulthood.”

“Maintaining proper oral health matters more than just keeping a sparkling smile — it’s also important for good overall health, especially for children,” says Tom Wiffler, MBA, CEO, UnitedHealthcare Specialty Benefits. “We are collaborating with the Children’s Dental Health Project to share this important information about ways to help children, parents and all Americans adopt healthier oral habits.”

CDHP is a Washington, DC-based nonprofit organization (cdhp.org) that analyzes policies, and advises federal and state health officials about cost-effective ways to improve oral health. UnitedHealthcare, a UnitedHealth Group (NYSE: UNH) company, offers the full spectrum of health benefit programs for individuals, employers, and Medicare and Medicaid beneficiaries.

Add a Comment

Your email address will not be published. Required fields are marked *

Ribbon cutting for grand opening
UNC School of Dentistry Receives $27.7M Gift

The University of North Carolina at Chapel Hill School of Dentistry...

Child with piggy bank
Tooth Fairy Tightens Purse Strings

The monetary prize for a lost primary tooth in households across...

Student feeling stress in classroom
Study Focuses on Causes of Stress Amongst Dental Students

A study published in the Journal of the Scholarship of Teaching and...

USC Study Suggests E-cigarettes Not Harmless Water Vapor

E-cigarette users develop some of the same cancer-related molecular changes in...

Tokuyama Dental America Launches Corporate Social Responsibility Program

Tokuyama Dental America has launched Tokuyama Empowers, the company’s corporate social...

Quantum Dental Technologies Canary System
Canary System Inventors Nominated for 2019 Manning Innovation Award

Stephen Abrams, DDS, and Andreas Mandelis, PhD, have been nominated for the...

ImplanTape
Ventures Plus Introduces ImplanTape

Ventures Plus has introduced a unique new way to protect the...

Citrisil
Sterisil® Brings New Look and Format to Citrisil™ Waterline Tablets

Sterisil Inc has relaunched its Citrisil Dental Waterline Microbial Control Tablet...