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America’s ToothFairy and DentaQuest Team Up to Help Kids Learn About Oral Hygiene

America’s ToothFairy has partnered with DentaQuest to continue the HERO Challenge again this summer.


America’s ToothFairy has partnered with DentaQuest to continue the HERO Challenge again this summer. Kids between the ages of 6 and 13 can sign up to participate in the HERO Challenge, a superhero-themed education initiative, for the chance to win the grand prize, a Nintendo Switch gaming console or a $300 Nintendo or PlayStation gift card. The deadline to register for the challenge is July 16.

This summer’s participants will learn about periodontal disease—caused by the villain “Ginger Vitis” —and how it can be prevented by daily flossing. To qualify for prizes, participants must submit a video telling what they learned through the challenges. The grand prize winner will be determined by online voting. Scout troops may also participate as a group to earn free Oral Health Action HERO patches.

The campaign, made possible by a donation from DentaQuest, was developed last summer after COVID-19 lockdowns brought most in-person group instruction and educational projects to a halt. Since the HERO Challenge could be completed by children at home, learning about the consequences of caries could continue. By accepting the challenge, children donned superhero costumes, completed oral health lessons, and submitted videos telling what they learned about defeating the villain “Bio-Film” and his nasty gang of bacteria.

Kids must register online to participate and receive their mission instructions. More details about the campaign and how to register can be found at AmericasToothFairyKids.org.

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