P&G to Help 2 Billion Adopt Healthy Oral Care Habits by 2030

Procter & Gamble (P&G) Oral Care has announced its commitment to advance healthy oral care habits to transform people’s health while reducing the impact on the planet through its new sustainability commitments. The platform, “Healthy Smiles. Healthy Lives. Healthy Planet”, guides its oral care brands, including Oral-B and Crest, to help unlock the life-changing power of healthy oral care habits for all. Both Oral-B and Crest are working to educate and enable 2 billion people to adopt healthy oral care habits by 2030, reducing their environmental footprint and enabling responsible consumption along the way.

Oral-B and Crest will focus their efforts on education and advocacy; enabling access to dental products and services; and innovation that makes the adoption of healthy habits enjoyable. To drive healthy habits for people, Oral-B and Crest will improve access to oral care solutions and education to establish better oral health habits and continue to provide safe products with transparency.

During the early stages of the COVID-19 pandemic, when people couldn’t visit their dentist, the brands helped protect oral health through educational articles, videos, and livestreaming sessions. In the US, they have donated millions in product and dental care through their partnerships with Feeding America, Dental Lifeline Network, and America’s Tooth Fairy. To drive healthy habits for the planet, Oral-B and Crest will encourage and enable responsible consumption by making their packaging 100% recyclable, starting with the transition to recyclable toothpaste tubes in Europe, the US, and Canada by 2025. View the full release here: businesswire.com