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Oral-B Power Toothbrushes to Receive ADA Seal of Acceptance 


CHICAGO, September 18, 2017 – The American Dental Association (ADA) today announced that five series of the Oral-B Oscillating-Rotating-Pulsating Power Toothbrush are the only power toothbrushes to receive the ADA Seal of Acceptance.

The ADA Council on Scientific Affairs in August accepted the power toothbrushes based on the finding that the products are safe and effective in removing plaque and helping to prevent and reduce gingivitis when used according to the manufacturer’s instructions.

The power toothbrush category was updated earlier this year with new requirements and guidelines focusing on rigorous, reproducible and valid data, according to John Dmytryk, DMD, PhD, chair of the Council on Scientific Affairs Seal subcommittee.

“This means when dentists recommend a power toothbrush that has earned the ADA Seal to their patients, both parties can be assured that the device will be a safe and effective component of daily oral hygiene,” said Dmytryk.

To earn the Seal, the products’ manufacturer, Procter & Gamble, had to pass ADA Laboratory tests and meet ADA and American National Standards Institute-approved dental standards. The company also submitted studies proving clinical safety and efficacy.

The models accepted include Oral-B Pro CrossAction 1000, 1500; Oral-B Professional Care 2000; Oral-B Pro 3D White 3000; Oral-B Pro SmartSeries 5000, 6000, 7000; and the Oral-B Pro Genius 8000.

“Earning ADA’s third party validation further proves the effectiveness of Oral-B power toothbrushes which protect and enhance users’ oral health daily,” said Marchoe Northern, brand director of oral care at Procter & Gamble. “We know consumers are faced with many options at the shelf, and the coveted ADA Seal will help them feel even more confident about choosing Oral-B power toothbrushes.”

For more information about the ADA Seal program, visit ADA.org/Seal. For more information on brushing your teeth, visit MouthHealthy.org.

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