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Podcast

How Strategic Marketing Can Help Dentists Increase Profitability

In this episode of The Art of Dental Finance and Management podcast, Art meets with the Founder and CEO of Progressive Dental Marketing, Bart Knellinger to discuss how dentists can make sure their dental practice marketing is impactful.

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This podcast is sponsored by Progressive Dental Marketing

Strategic and compelling marketing helps can help dentists increase their production and closing percentages, and ultimately, their profitability.

In this episode of The Art of Dental Finance and Management podcast, Art meets with the Founder and CEO of Progressive Dental Marketing, Bart Knellinger to discuss how dentists can make sure their dental practice marketing is impactful. Strategies include:

  • Utilize custom, compelling imagery
  • Build a website focused on emotion and quality of life
  • Establishing and following a reasonable marketing budget
  • Develop an effective sales process
  • Train staff on communication skills to increase scheduling and case acceptance

Reach out to Art if you have any questions regarding dental finance and management for your dental practice.

Serving dental professionals for 35 years, Art Wiederman, CPA, is director of dental practices for Eide Bailly, one of the nation’s leading CPA firms. With special expertise in dental practice metrics and benchmarks, he oversees a variety of services, including accounting, tax and financial planning, retirement planning, and financial practice management. In addition to his podcast, Wiederman lectures nationally on dental accounting and financial management. He can be reached at awiederman@eidebailly.com.


Bart Knellinger, president and CEO of Progressive Dental Marketing, specializes in helping practices attract and close the largest and most profitable cases to increase production without increasing new patient volume. He also founded The Closing Institute, a fully accredited CE curriculum dedicated to training treatment coordinators in the advanced processes needed to close big cases. He can be reached at info@progressivedental.com.


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