America’s ToothFairy Smile Drive Program Receives a Boost from Crest and Oral-B

America’s ToothFairy has teamed up with Crest and Oral-B to help kids in underprivileged communities access the oral hygiene products they need to keep their smiles healthy. Crest and Oral-B are this year’s sponsors of America’s ToothFairy’s Smile Drive program, which has distributed more than 2 million oral care products to families in need since 2014.

America’s ToothFairy Executive Director Jill Malmgren notes, “Throughout this challenging year, Crest and Oral-B have generously provided financial contributions in addition to 40,000 toothbrushes and toothpaste to our nonprofit dental partners that serve our nation’s disadvantaged kids. We are exceedingly grateful for their support and are thrilled to partner with them to help grow our Smile Drive program this year.”

To kick off the partnership, this spring the organizations encouraged families to Conquer Cavities 2Gether by pledging to brush for two minutes, two times a day with fluoride toothpaste. For every pledge received, Crest and Oral-B donated a Conquer Cavities 2Gether kit for a child in need through America’s ToothFairy. By the end of the campaign, kits containing Crest toothpaste, Oral-B toothbrushes, two-minute timers, and educational materials were distributed to 10,000 kids across the country.

To learn more about the Smile Drive program, visit SmileDrive.org.