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P&G Toothpaste Earns ADA Seal of Acceptance


The American Dental Association (ADA) has provided Crest Pro-Health Advanced, Deep Clean Mint with ADA Seal of Acceptance. The toothpaste, a product of Procter & Gamble, is the first product to earn the ADA Seal of Acceptance in the enamel erosion category, according to the company.

The ADA Council on Scientific Affairs accepted the toothpaste based on the finding that it is safe and has shown efficacy in helping to prevent or reduce enamel erosion from dietary acids, when used as directed.

Crest Pro-Health Advanced, Deep Clean Mint is also the first product to earn seven attributes of the ADA Seal: it helps prevent or reduce enamel erosion, helps prevent caries, helps prevent and reduce plaque, helps prevent and reduce gingivitis, helps reduce tooth sensitivity, helps reduce bad breath and helps remove tooth surface stain.

Mia L. Geisinger, DDS, MS, chair of the ADA Council on Scientific Affairs’ Seal Subcommittee says, “The ADA Seal designation for enamel erosion seeks to help consumers and dental healthcare providers in identifying products to combat enamel erosion.”

To earn the ADA Seal, the product had to pass ADA laboratory tests and meet ADA and American National Standards Institute-approved dental standards. The manufacturer also submitted studies proving clinical safety and efficacy.

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