Decisions in Dentistry is pleased to be the media partner for the popular, insightful and inspiring weekly podcast from dental industry financial expert Art Wiederman, CPA. The podcast, “The Art of Dental Finance and Management,” addresses topics essential to practicing clinicians. Presented in partnership with the Academy of Dental CPAs, each episode will help oral health professionals meet — and exceed — their financial goals. Designed to help grow your practice, you can listen to the podcast here.
Art Wiederman, CPA
Serving dental professionals for 35 years, Art Wiederman, CPA, is director of dental practices for Eide Bailly, one of the nation’s leading CPA firms. With special expertise in dental practice metrics and benchmarks, he oversees a variety of services, including accounting, tax and financial planning, retirement planning, and financial practice management. In addition to his podcast, Wiederman lectures nationally on dental accounting and financial management. He can be reached at awiederman@eidebailly.com.
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Fred Joyal, cofounder 1-800-DENTIST
An author, speaker, entrepreneur and business advisor, Fred Joyal is cofounder of 1-800-DENTIST, the patient-facing dentist referral business. To dental professionals, he may be better known by his work with Futuredontics, a dental marketing firm that helps practices acquire and retain more patients. Joyal’s most recent book, Superbold — From Under-Confident to Charismatic in 90 Days, outlines strategies for developing boldness in business and life, and also shares lessons he has learned throughout his long dental career.
Brad James, Kleer
Brad James, director of strategic partnerships for Kleer, explains how to grow production with an in-office dental membership plan that eliminates the insurance middleman and lets patients finally receive the care they need. He details how offices can design a plan with complete control over treatment protocols, subscription pricing and fee schedules. He also teaches the nuances of enrolling patients and managing the plan using strategies designed to create a recurring revenue stream.
Bart Knellinger, Progressive Dental
It’s a simple truth: Impactful marketing helps dentists increase their production and closing percentages — and, ultimately, their profitability. Bart Knellinger, founder and CEO of Progressive Dental and The Closing Institute, discusses ways to establish and follow a reasonable marketing budget — and then use it to build a website and marketing materials that attract new patients. He also provides tips to improve the dental team’s communication skills in order to increase case acceptance and scheduling.
From Decisions in Dentistry. October 2022;8(10)5.
