A peer-reviewed journal that offers evidence-based clinical information and continuing education for dentists.


Author

Ryan Strachan

Ryan Strachan, is an account executive at DDS MediaPro in Santa Ana, California, where he pairs a people-first mindset with strategic marketing know-how. Serving as a primary point of contact for clients, he works closely with them to understand their goals and guide them toward effective, results-driven marketing solutions. Strachan can be reached at rstrachan@ddsmediapro.com
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At a Glance

Dental Marketing Landscape Is Changing — Fast

Today’s average patient touches five to seven digital platforms before deciding who to book with, and 90% say online reviews influence their choice. Word of mouth still matters, but it has moved online. Modern patients are guided by…
Practice Management

GEO Marketing: Winning the Hyperlocal Game

Why “Local” Is No Longer Enough For years, dentists have been told to “focus on local marketing.” But in 2025, local isn’t specific enough. Patients aren’t just searching for a dentist in their city — they’re searching within their…
Practice Management

The Rise of AI in Patient Discovery

The New Digital Referral Network The way patients find dentists has changed forever. Referrals once drove nearly all growth — a happy patient told a friend, who told a neighbor, and so on. But in 2025, that chain has gone digital. Patients…
Business of Dentistry

You Had a Bad Review, Now What?

Stay Calm and Assess the Situation Avoid Immediate Response: Take a moment to process the review without reacting impulsively. A hasty, emotional response can worsen the situation. Analyze the Review: Determine if the review is…
Business of Dentistry

5 Ways to Improve Your Online Presence

1. Optimize Your Website User-Friendly Design: Ensure your website is easy to navigate and visually appealing. Patients should be able to find information about your services, contact details, and appointment scheduling quickly. A…

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