Decisions in Dentistry is pleased to be the media partner for the popular, insightful and inspiring weekly podcast from dental industry financial expert Art Wiederman, CPA. The podcast, “The Art of Dental Finance and Management,” addresses topics essential to practicing clinicians. Presented in partnership with the Academy of Dental CPAs, each episode will help oral health professionals meet — and exceed — their financial goals. Designed to help grow your practice, you can listen to the podcast here.
Serving dental professionals for 35 years, Art Wiederman, CPA, is director of dental practices for Eide Bailly, one of the nation’s leading CPA firms. With special expertise in dental practice metrics and benchmarks, he oversees a variety of services, including accounting, tax and financial planning, retirement planning, and financial practice management. In addition to his podcast, Wiederman lectures nationally on dental accounting and financial management. He can be reached at [email protected].
Summer Kassmel, DDS, Entrepreneur
Summer Kassmel, DDS, exemplifies the terms leader and entrepreneur. After initially acquiring four offices, she merged them into two large, multi-doctor practices in the Vail, Colorado, area. In addition to practicing, she serves as a coach for the Dental Success Institute and owns DA Schools Delivered, which helps dentists start their own dental assisting schools. Kassmel shows practice owners how to use today’s tight labor market to their advantage, and how to create a culture where team members want to come to work at the dental office.
Mark Costes, DDS, Dental Success Institute
Founder of Dental Success Institute, Mark Costes, DDS, teaches dentists successful strategies for reducing practice overhead and increasing profitability. By focusing on foundational core values, operations, the patient experience, cash flow management, and new patient acquisition, dentists can optimize care while simultaneously maximizing their case acceptance and clinical output. Understanding the connection between work-life balance and job satisfaction, he also helps clinicians recapture their passion for dentistry.
Bart Knellinger, Progressive Dental Marketing
It’s a simple truth: Impactful marketing helps dentists increase their production and closing percentages — and, ultimately, their profitability. Bart Knellinger, founder and CEO of Progressive Dental, discusses ways to establish and follow a reasonable marketing budget — and then use it to build a website and marketing materials that attract new patients. He also provides tips to improve the dental team’s communication skills in order to increase case acceptance and scheduling.
From Decisions in Dentistry. March 2022;8(3)6.