5 Vital Invisalign Marketing Strategies in 2024
Are you an orthodontist looking to bring more Invisalign patients to your practice? Or perhaps you’re a dentist who offers clear aligners and wants to attract more attention to your services. The best way to help potential patients find and choose your practice is through effective Invisalign marketing strategies.
Let’s look at five critical Invisalign marketing strategies that can boost your authority in Google’s search algorithm, increase visibility, and improve patient trust.
1. Focus on Google Maps SEO
Google Maps is one of the most effective tools to get new Invisalign patients. When patients search for a service on Google, they can see local businesses that match their query. Local SEO techniques can help your Google Business Profile rank at the top of search results for critical keywords like “Invisalign,” “Invisalign near me,” and “Invisalign [your town or city].”
A Google heat map report can help you learn how well your practice ranks for high-value keywords. In the example below, we’ve created a heat map report for a hypothetical dental practice to see how well they rank for the keyword “cosmetic dentist near me.” Each colored circle on the map shows a location and the corresponding search results.
Think of it this way: if you stood on the circle’s location on the map and searched “cosmetic dentist near me” on your phone, the number and color of the circle would tell you how high this practice ranks at that spot:
A Google heat map shows which keywords and areas you should focus on for your local SEO strategy. A practice can rank well for one keyword and have low visibility for another. The image below shows the same practice’s heat map for the keyword “dental implants near me” for comparison:
Your practice may have top rankings for general dentistry or orthodontic keywords and still need more visibility for Invisalign keywords. A heat map is a great tool to learn where these gaps exist.
Try this: Request a complimentary Google Heat Map for Invisalign-related keywords.
2. Create an Invisalign Service Page
A well-crafted service page is necessary for any good Invisalign marketing strategy. The best orthodontic and dental websites have dedicated pages for each service the practice offers. A service page allows you to optimize for high-value keywords and create valuable content for patients and Google’s algorithm.
When writing an Invisalign service page, there are a few factors to consider:
Length
As a rule of thumb, your content should always be at least 300 words long to avoid being categorized as “thin” by Google. Make sure to write enough to adequately explain the treatment process, consultations, benefits, and any practice-specific information your patients need. You don’t need to pad out the length of your pages, but top search results do tend to be around the 2,000-word mark. It’s important to note that Google prefers content-rich websites. Whether your Invisalign service page is 300 words or 2,000 words, it should focus on providing value to users.
Linking
Internal and external links are important SEO factors. An internal link leads to another page of your website. An external link goes to a website other than your own. Linking to authoritative outside sources and relevant internal pages helps Google understand the structure of your website. Use keywords as your anchor text (the clickable text in your link) to help both patients and Google to understand the relevance of a link.
FAQ Section
Google is looking for pages that provide the most value for a user’s search term. FAQ sections are a great way to show Google that your website offers that value! Make sure your FAQ section is optimized for relevant keywords while also answering questions that potential patients might actually have. An FAQ section can go over your practice’s policies, length of Invisalign treatment, cost of treatment, and more.
Formatting
Make your service pages accessible and encourage patient action with a great page layout. Break up your text using bullet points, multiple sections, and images. Include Call-to-action buttons to help move patients through to requesting an appointment. Use headers to create clear sections. Use short paragraphs and avoid long walls of text as you move elements around the page.
3. Write Blog Posts About Invisalign
Blog posts are an excellent opportunity to create content to boost your SEO and online presence. Your posts should carefully consider the keywords you’d like to focus on as well as the areas you’re targeting. A Google heat map is a valuable tool for blogging—if you learn that you aren’t ranking well for Invisalign keywords in a specific part of town, you can tailor content for that area.
Blog about relevant topics like community events or news, along with your Invisalign content. Include the name of the town, city, neighborhood, or other areas you want to target. Link to external sites relevant to these areas to help Google see the connection between your website and the area you’re targeting.
4. Post Regularly on Social Media
There’s a reason why social media is often mentioned as an essential part of most Invisalign marketing strategies. Authentic, personal content helps to develop your practice’s brand while creating trust in potential patients. Regular social media posts increase your practice’s visibility and encourage engagement, increasing visibility even more in a ripple effect.
Before-and-after pictures are handy for Invisalign social media marketing. Patients who see beautiful results are much more likely to contact your practice for themselves! Whether your post is a before-and-after photo, a staff spotlight, or an office event announcement, make sure your posts are well-written and have a consistent design.
Try This: Use an orthodontic and dental social media service to provide branding and design, hashtag, and caption-writing support.
5. Add Invisalign Content to Your Homepage
Google uses your website’s homepage to learn what information is most relevant to the site overall. Adding keyword-optimized content for Invisalign tells Google that the website offers valuable information or services to local users searching for related keywords. Make sure you use anchor text to link to your Invisalign service page—remember, internal linking guides search engines through the purpose of your website!
Invisalign Marketing Strategies: Key Takeaways
If your goal is to attract Invisalign patients to your practice, using these five strategies will boost your website’s visibility and encourage prospective patients to book an appointment. Ranking higher on Google Maps, creating an Invisalign service page, blogging about Invisalign, posting to social media, and adding Invisalign-related content to your homepage are all tried-and-true techniques for a solid marketing plan.
FAQ
How do you promote Invisalign?
Combining various Invisalign marketing strategies can boost your visibility and encourage potential patients to contact your practice for a consultation. We recommend the following:
- Focus on Google Maps local SEO
- Create an optimized Invisalign service page
- Write geo-targeted blog posts
- Post regularly on social media
- Add Invisalign content to your website’s homepage
How do I write an Invisalign blog post?
SEO blog writing is among the most effective Invisalign marketing strategies we recommend. Determine the keywords you’d like to rank for and optimize posts. Create articles that cater to the locations you’d like to target. Make sure your blog posts are over 300 words long, and aim for closer to 2,000 words of valuable content.
How can I get more Invisalign patients?
Focusing on Invisalign marketing strategies to increase visibility and patient trust will lead to more appointments in your practice! Local and website SEO, high-quality service pages and blog posts, and a solid social media presence are essential to an overall marketing strategy.
