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How Dentists Can Leverage Social Media Marketing to Promote Their Practice

By Art Wiederman and Edward J. Zuckerberg, D.D.S.,F.A.G.D On May 25, 2022

In this episode of The Art of Dental Finance and Management podcast, Art meets with Dr. Ed Zuckerberg, founder of Painless Social Media, a social media marketing business that helps dentists promote their practice. Dr. Zuckerberg shares technology tips for dentists and the importance of social media marketing to:

Promote their practice
Attract new patients
Maintain and improve relationships with existing patients
Manage their online reputation

Reach out to Art if you have any questions regarding dental finance and management for your dental practice.

Art Wiederman, CPA

Serving dental professionals for 35 years, Art Wiederman, CPA, is director of dental practices for Eide Bailly, one of the nation’s leading CPA firms. With special expertise in dental practice metrics and benchmarks, he oversees a variety of services, including accounting, tax and financial planning, retirement planning, and financial practice management. In addition to his podcast, Wiederman lectures nationally on dental accounting and financial management. He can be reached at awiederman@eidebailly.com.

Edward J. Zuckerberg, D.D.S.,F.A.G.D

Edward J. Zuckerberg, D.D.S.,F.A.G.D. is a 1978 Graduate of NYU College of Dentistry. He owned his own practices in Brooklyn and Dobbs Ferry, NY from 1979-2013 and has always been an early adopter of technology, introducing his first PC in the office in 1986 and completely fully networking his home-based office with broadband access in 1996. Dr. Zuckerberg’s early adoption of technologies including digital radiography, CAD/CAM & creation of a paperless office caught the attention of Industry leaders who enlisted him to lecture, write articles and beta test new technologies.

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