A Big Win for Baylor Basketball and the Dental Lifeline Network

Dental Lifeline Network (DLN) was a big winner in this year’s NCAA tourney thanks to Keating Dental Lab, the Baylor Men’s basketball team and the generosity of a dental industry marketing professional,

Each year, Keating Dental Lab sponsors an NCAA Tournament bracket challenge, free to enter and open to all, with a grand prize of $3,000 for the winning bracket. This year, Derek Van Volkom, who works for Lanmark360, an advertising agency in the dental space, entered for the first time. He won the Keating bracket challenge and donated the entire $3,000 winner’s check to DLN.

“I decided to pay it forward and be charitable to an organization that does so much for dentistry—the industry that has supported my company and me personally for over 20 years,” said Van Volkom. “It was like found money, and the DLN is a very worthy cause. It’s a nonprofit that provides free dental services to veterans, disabled and elderly patients who don’t have insurance.”

Learn more about DLN at: dentallifeline.org