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Front door of a dentist's office Petri Oeschger / E+
Podcast

Increase Revenue in Your Dental Office Starting at the Front Desk

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On today’s episode of The Art of Dental Finance and Management podcast, Art meets with Alex and Heather Nottingham, founders of All-Star Dental Academy. Alex and Heather discuss strategic ways dentists can increase case acceptance in their practice by training the front office staff on verbal skills when answering phones and scheduling.

Front office tactics they discuss include:

  • Taking a relationship approach versus a sales approach in initial conversations
  • Importance of the initial conversation with a potential new patient
  • Training staff how to relate and respond to different types of patients
  • How to overcome objections
  • How to build the relationship
  • When to ask for the appointment

Reach out to Art if you have any questions regarding dental finance and management for your dental practice.

Serving dental professionals for 35 years, Art Wiederman, CPA, is director of dental practices for Eide Bailly, one of the nation’s leading CPA firms. With special expertise in dental practice metrics and benchmarks, he oversees a variety of services, including accounting, tax and financial planning, retirement planning, and financial practice management. In addition to his podcast, Wiederman lectures nationally on dental accounting and financial management. He can be reached at awiederman@eidebailly.com.


Alex is the CEO and Founder of All-Star Dental Academy. He has authored the dental practice game-changer book “Dental Practice Excellence” and co-wrote a bestselling book with Brian Tracy. Alex has shared the stage with Michael Gerber (the author of “The E–Myth Revisited”), and lectures nationally and internationally to prestigious dental organizations. He is a former Tony Robbins top coach and consultant, having worked with companies from $1 million to $100 million. His passion is to help others create personal wealth and make a positive impact on the people around them. Alex received his Juris Doctor (JD) and Master of Business Administration (MBA) from Florida International University.


Heather is a former retail sales trainer and manager for Bloomingdale’s, Kate Spade, and Theory, and a top new patient coordinator for a multi-million-dollar high-end dental practice where she personally increased revenue by over a million dollars in less than 18 months. She has over 24 years worth of customer service, training, and phone experience, and designed the All-Star Dental Academy Phone Success Course as well as the GREAT Call® Process


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