Perfetti Van Melle USA has announced its Mentos® Pure Fresh Gum has been awarded the ADA Seal of Acceptance by the American Dental Association (ADA) following the ADA’s finding that the product is safe and effective to help prevent caries when chewed for 20 minutes after eating.
The ADA Council on Scientific Affairs’ Acceptance of Mentos Pure Fresh Gum is based on its finding that the product is safe and that the physical action of chewing Mentos Pure Fresh Gum for 20 minutes after eating, stimulates saliva flow, which helps to prevent caries by reducing acids and making teeth more resistant to decay.
Mentos Pure Fresh Gum is sugar free and made with xylitol, a sugar substitute from natural sources. The Mentos Gum brand is the second fastest growing brand in dollar sales* in the US.
The ADA Seal of Acceptance will begin to appear on Mentos Pure Fresh Gum Spearmint and Fresh Mint flavors’ 50-piece curvy bottles in the US, where the product is sold, with a planned start in April 2021.
Sources: *IRI MULOC Fiscal Year data 2015-202