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Colgate® to Go Direct with Patient Product Recommendations

Introducing Colgate Professional Direct: A New Way to Make Convenient Product Recommendations a Reality for Patients


New York, NY, September 16, 2020 – A global leader in oral care, Colgate® is excited to introduce a new technology platform called Colgate Professional Direct (CPD), a website for dental professionals to make recommendations at the click of a button and send discounted Colgate products right to patients’ homes.

“There has always been a need for a service that promotes patient compliance and supports the patient in implementing the recommended treatment plan,” said Patrick Casey, Marketing Director at Colgate-Palmolive. “As the dental community perseveres through the COVID-19 climate and patients start to get back on track with oral hygiene, Colgate Professional Direct can be that service for professionals, as well as a valuable tool overall for dental practices.”

With Colgate Professional Direct, it only takes a little friendly advice and the push of a button to help patients to elevate their oral health. All dental professionals need to do is access the website from a computer, tablet or smartphone and create a profile. Then they can choose products and send the recommendations directly to their patients via text or email. Patients then click a link to the CPD cart and easily check out. The best part: when patients buy through CPD, products are priced at a discount (versus retail).

The website will also provide access to the latest Colgate products, such as the new hum by Colgate smart rechargeable electric toothbrush. This new brand of smart toothbrush offers patented connected technology at an accessible price, guiding users to brush better by making it simple to track the frequency, duration and coverage of an individual’s unique brushing style and to get personalized recommendations on how to improve.

“Colgate strives to make dental professionals’ jobs easier and their patients’ lives better through trusted and high-quality oral care products, with this project we are inviting Dental professionals to champion a lifetime of healthy smiles” said Flávia Palone Aldarvis Bacarin, Brand Manager at Colgate Oral Pharmaceuticals. “We are so excited about Colgate Professional Direct because it allows us to do both!

Patients benefit from having access to Colgate’s wide range of discounted specialty products; professionals benefit from eliminating in-office inventory management and sales processing, in addition to being able to communicate more effectively with patients and better monitor their oral care routines.”

Dental professionals who use CPD in their practices will have another reason to smile when they learn how they can choose to accept 10% of the sales amount or redirect these funds (in whole or in part) to support the Colgate Bright Smiles, Bright Futures® program.

Go Direct with new Colgate Professional Direct today! Register now at pro.colgatedirect.com and start making fast, easy and convenient hygiene recommendations a reality for your patients!


Colgate-Palmolive is a leading global consumer products company, focused on Oral Care, Personal Care, Home Care and Pet Nutrition. With more than 34,000 people and its products sold in over 200 countries and territories, Colgate is known for household names such as Colgate, Palmolive, Elmex, Tom’s of Maine, Hello, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Filorga, EltaMD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.

The Company is also recognized for its leadership and innovation in promoting environmental sustainability and community well-being, including its achievements in saving water, reducing waste, promoting recyclability and improving the oral health of children through its Bright Smiles, Bright Futures program, which has reached more than one billion children since 1991.

For more information about Colgate’s global business and how the Company is building a future to smile about, visit http://www.colgatepalmolive.com

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