Colgate® Optic White® Launches New Overnight Teeth Whitening Pen

Colgate® Optic White® has launched its new Colgate® Optic White® Overnight Teeth Whitening Pen designed to brighten your smile while you sleep. The advanced whitening technology, which is powered by hydrogen peroxide, removes 15 years of stains in just week*.

This whitening pen is an easy application where the formula goes on wet and dries seconds after applying. To remove, simply brush your teeth when you wake up. It’s the perfect innovation to help brighten your smile during your at-home beauty routine.

Key product benefits include:

• Easy and effective whitening while you sleep.
• Teeth whitening pen removes 15 years of stains in just 1 week.*
• Designed for no tooth sensitivity, during or after the whitening process.

The Colgate® Optic White® Overnight Teeth Whitening Pen (MSRP: $24.99) is available online and at most major retailers nationwide.

*when used as directed; two weeks of treatment is recommended for best results