Colgate Announces Agreement to Acquire Hello Oral Care Brand
Colgate-Palmolive Company has announced it has agreed to acquired Hello Products LLC, one of the fastest-growing premium oral care brands in the United States.
Colgate-Palmolive Company has announced it has agreed to acquired Hello Products LLC, one of the fastest-growing premium oral care brands in the United States.
Hello has a distinct “naturally friendly” lifestyle positioning, with strong appeal among younger consumers across broad segments. Hello’s products, which include adult and kids toothpastes, mouthrinses, toothbrushes and floss, are sold only in the US—primarily in food, drug and mass retailers and through e-commerce.
The transaction is expected to close no later than February 2020. Hello will continue to be led by founder Craig Dubitsky and Chief Executive Officer Lauri Kien Kotcher.
Read more at: businesswire.com.
