Colgate Partners With the Make-A-Wish Foundation

Colgate-Palmolive has announced that it will donate 4% of its pediatric toothbrush sales to U.S. dental offices to the Make-A-Wish Foundation. The foundation, which grants the wishes of children diagnosed with life-threatening medical conditions, reports that a recent Wish Impact study demonstrates the program provides more than a great experience. Fulfilling wishes has also been found to benefit the children’s physical health and improve their quality of life. Thanks to Colgate, which has pledged a minimum contribution of $250,000, more seriously ill “Wish Kids” will be able to live their dreams.