US Food and Drug Administration Commissioner Scott Gottlieb, MD, acknowledged his efforts to get e-cigarette companies to voluntarily stop marketing to youth has not been successful. At a Jan. 19 public hearing, Gottlieb said if manufacturers do not adhere to the voluntary demands, he will ban them from selling products that haven’t been granted Pre-market Tobacco Authorization.
“It could be ‘game over’ for some these products until they can successfully traverse the regulatory process,” says Gottlieb.
Data from the 2018 National Youth Survey confirms that youth use of e-cigarettes has become an epidemic, with the 2017–2018 timeframe experiencing a 78% increase in use among high school students from the previous period. A 48% increase among middle school students also occurred during this same period. The total number of this population using e-cigarettes jumped to 3.6 million, which is 1.5 million more students using these products than the previous year.