Crest 3D White Glamorous White Whitestrips to Receive ADA Seal of Acceptance

CHICAGO, June 19, 2017 – The American Dental Association (ADA) today announced the Crest 3D White Glamorous White Whitestrips as the only home-use tooth bleaching product to receive the ADA Seal of Acceptance.

The ADA Council on Scientific Affairs in May accepted Crest 3D White Glamorous White Whitestrips based on the finding that the product is safe and effective in whitening natural teeth when used according to the manufacturer’s instructions. In 2016 the Council developed rigorous requirements for both safety and efficacy in this new category.

“Crest 3D White Glamorous White Whitestrips clearly met these requirements and were awarded the ADA Seal of Acceptance, assuring consumers that this product is both safe and effective for home-use tooth bleaching,” said John Dmytryk, DMD, PhD, chair of the Council on Scientific Affairs Seal subcommittee.

The Whitestrips mold to the shape of teeth and come off cleanly, according to the P&G Crest website, and are recommended by the company for use once a day for 30 minutes.

“We want people to know that our whitening technology has been thoroughly vetted by a trusted third party for dental professionals and users alike,” said Paul Sagel, P&G research fellow and Crest Whitestrips inventor. “When it comes to whitening, there can be some misunderstanding around how effective and safe whitening treatments are to the user. We hope having the ADA Seal will provide users even more clarity and confidence in their whitening choice with Crest 3D White Glamorous White Whitestrips.”

For more information about the ADA Seal program, visit ADA.org/Seal. For more information on teeth whitening, visit MouthHealthy.org.

Add a Comment

Your email address will not be published. Required fields are marked *

Colgate and Academy for Academic Leadership Launch Online Faculty Training Program to Help Develop the Foundations of Clinical Research

New York, New York—Colgate-Palmolive has announced the launch of an online faculty...

No Link Found Between Academic Test Results and Early Oral Cleft Surgery 

 The Cleft Palate–Craniofacial Journal – Researchers have often suspected that early exposure...

OSAP Announces Recipients of Infection Control Leadership Awards 

July 11, 2017: (ATLANTA, GA) — The Organization for Safety, Asepsis...

Researchers Identify Promising Target to Protect Bone in Patients With Diabetes 

Researchers at New York University College of Dentistry (NYU Dentistry) have...

LANAP and LAPIP Protocols: Laser Gum Disease Protocols

Over 50% of US adults have gum disease.  Offer your patients...

IRIS HD USB 3.0 Intraoral Camera

Experience the Clarity in High Definition The new IRIS HD USB...

A New Adhesive/Primer Ideal for Indirect Restorations

At BISCO, adhesion is our passion. BISCO prides itself on developing...

KDZ Bruxer® Aesthetic

Bring the strength of full-contour zirconia into the facial zone with...