CHICAGO, June 19, 2017 – The American Dental Association (ADA) today announced the Crest 3D White Glamorous White Whitestrips as the only home-use tooth bleaching product to receive the ADA Seal of Acceptance.
The ADA Council on Scientific Affairs in May accepted Crest 3D White Glamorous White Whitestrips based on the finding that the product is safe and effective in whitening natural teeth when used according to the manufacturer’s instructions. In 2016 the Council developed rigorous requirements for both safety and efficacy in this new category.
“Crest 3D White Glamorous White Whitestrips clearly met these requirements and were awarded the ADA Seal of Acceptance, assuring consumers that this product is both safe and effective for home-use tooth bleaching,” said John Dmytryk, DMD, PhD, chair of the Council on Scientific Affairs Seal subcommittee.
The Whitestrips mold to the shape of teeth and come off cleanly, according to the P&G Crest website, and are recommended by the company for use once a day for 30 minutes.
“We want people to know that our whitening technology has been thoroughly vetted by a trusted third party for dental professionals and users alike,” said Paul Sagel, P&G research fellow and Crest Whitestrips inventor. “When it comes to whitening, there can be some misunderstanding around how effective and safe whitening treatments are to the user. We hope having the ADA Seal will provide users even more clarity and confidence in their whitening choice with Crest 3D White Glamorous White Whitestrips.”